20 Sections
179 Lessons
140 Hours
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Digital Marketing Fundamentals
Understand the digital marketing ecosystem and build a strong foundation for online business growth.
10
1.1
Introduction to Digital Marketing
1.2
Marketing Funnel
1.3
Customer Journey
1.4
Branding Fundamentals
1.5
Digital Marketing Channels
1.6
Lead Generation Concepts
1.7
Sales Funnel Basics
1.8
Marketing Strategy
1.9
Competitor Analysis
1.10
Business Goals & KPIs
WordPress Website Development
Create professional business websites and blogs using WordPress.
14
2.1
Domain & Hosting
2.2
WordPress Installation
2.3
Dashboard Overview
2.4
Themes & Customization
2.5
Essential Plugins
2.6
Page Builders (Elementor/Gutenberg)
2.7
Menus & Navigation
2.8
Blog Creation
2.9
Contact Forms
2.10
Website Backup & Migration
2.11
Website Security
2.12
Website Maintenance
2.13
Performance Optimization
2.14
WooCommerce Basics
Search Engine Optimization (SEO)
12
3.1
SEO Fundamentals
3.2
Keyword Research
3.3
On-Page SEO
3.4
Technical SEO
3.5
Off-Page SEO
3.6
Local SEO
3.7
Link Building
3.8
Schema Markup
3.9
Image SEO
3.10
Mobile SEO
3.11
SEO Audits
3.12
SEO Reporting
Google Business Profile & Local Marketing
6
4.1
Google Business Profile Setup
4.2
Local SEO
4.3
Maps Optimization
4.4
Customer Reviews
4.5
Business Citations
4.6
Local Lead Generation
Google Ads (Search Engine Marketing)
10
5.1
Google Ads Account Setup
5.2
Search Campaigns
5.3
Display Campaigns
5.4
Shopping Ads
5.5
Video Ads
5.6
Performance Max
5.7
Keyword Planner
5.8
Conversion Tracking
5.9
Budget Management
5.10
Campaign Optimization
Social Media Marketing
8
6.1
Facebook Marketing
6.2
Instagram Marketing
6.3
LinkedIn Marketing
6.4
X (Twitter) Marketing
6.5
Pinterest Marketing
6.6
Social Media Strategy
6.7
Content Calendar
6.8
Community Management
Meta Ads
7
7.1
Business Manager
7.1
Audience Targeting
7.1
Lead Generation Ads
7.2
Campaign Optimization
7.3
Retargeting
7.3
Ads Manager
7.3
Conversion Campaigns
Content Marketing
8
8.1
Content Strategy
8.2
Blog Writing
8.3
Copywriting
8.4
Landing Pages
8.5
Content Planning
8.6
Storytelling
8.7
SEO Content Writing
8.8
AI Content Optimization
Email Marketing
6
9.1
Email Campaigns
9.2
Newsletter Creation
9.3
Audience Segmentation
9.4
Automation
9.5
Lead Nurturing
9.6
Performance Tracking
YouTube Marketing
6
10.1
Channel Setup
10.2
Video SEO
10.3
Thumbnail Design
10.4
Content Strategy
10.5
Monetization Basics
10.6
Analytics
WhatsApp & SMS Marketing
5
11.1
WhatsApp Business
11.2
Broadcast Campaigns
11.3
Customer Support
11.4
Automation
11.5
SMS Marketing Basics
E-Commerce Marketing
0
WooCommerce Marketing
6
13.1
Product SEO
13.2
Marketplace Marketing
13.3
Shopping Campaigns
13.4
Customer Retention
13.5
Conversion Optimization
13.6
Cart Recovery
Analytics & Reporting
6
14.1
Google Analytics 4 (GA4)
14.2
Google Search Console
14.3
Google Tag Manager
14.4
Campaign Reporting
14.5
Looker Studio
14.6
KPI Tracking
AI for Digital Marketing
Use AI tools to improve content creation, campaign management, and marketing productivity.
13
15.1
ChatGPT for Marketing
15.2
Google Gemini
15.3
Microsoft Copilot
15.4
Prompt Engineering
15.5
AI Content Writing
15.6
AI Blog Generation
15.7
AI Ad Copy Creation
15.8
AI Image Generation
15.9
AI Video Creation
15.10
AI SEO Optimization
15.11
AI Email Writing
15.12
AI Social Media Posts
15.13
AI Marketing Automation
Freelancing & Personal Branding
6
16.1
Building a Personal Brand
16.2
Freelancing Platforms
16.3
Client Acquisition
16.4
Proposal Writing
16.5
Portfolio Development
16.5
Pricing Strategies
Live Projects
10
17.1
Business Website Development
17.2
SEO Optimization Project
17.3
Google Ads Campaign
17.4
Meta Ads Campaign
17.5
WooCommerce Store Setup
17.6
Social Media Marketing Campaign
17.7
Local SEO Project
17.8
Email Marketing Campaign
17.9
YouTube Marketing Strategy
17.10
Digital Marketing Portfolio
Career Preparation
6
18.1
Resume Building
18.2
LinkedIn Profile Optimization
18.3
Interview Preparation
18.4
Marketing Case Studies
18.5
Corporate Internship
18.6
Placement Assistance
Tools & Technologies
25
19.1
WordPress
19.2
Elementor
19.3
WooCommerce
19.4
HTML & CSS Basics
19.5
Google Ads
19.6
Google Analytics 4 (GA4)
19.7
Google Search Console
19.8
Google Tag Manager
19.9
Looker Studio
19.10
Google Keyword Planner
19.11
Google Business Profile
19.12
Meta Business Suite
19.13
Canva
19.14
Mailchimp
19.15
HubSpot CRM
19.16
Yoast SEO / Rank Math
19.17
SEMrush (Overview)
19.18
Ahrefs (Overview)
19.19
Ubersuggest
19.20
Buffer
19.21
Hootsuite
19.22
ChatGPT
19.23
Google Gemini
19.24
Microsoft Copilot
19.25
AI Image & Video Tools
Career Opportunities
After completing this course, learners can work as:
15
20.1
Digital Marketing Executive
20.2
SEO Executive
20.3
SEO Analyst
20.4
Google Ads Specialist
20.5
Meta Ads Specialist
20.6
Social Media Marketing Executive
20.7
Content Marketing Executive
20.8
WordPress Developer (Marketing Focus)
20.9
E-Commerce Marketing Executive
20.10
Email Marketing Specialist
20.11
Performance Marketing Executive
20.12
Freelance Digital Marketer
20.13
Digital Marketing Consultant
20.14
Marketing Automation Specialist
20.15
Entrepreneur / Business Owner
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